About — STORIAS

How We Got Started

A story born from lived experience

STORIAS was founded on a simple belief: that the organizations doing the most important work in the world are often the ones least equipped to tell their stories. And that gap, between the impact being made and the visibility those efforts deserve, is exactly where we come in.

Our founder Diana Arias grew up watching how power and resources flow toward those who can articulate their value, and how communities doing extraordinary work often go unrecognized simply because they lack the communications infrastructure to be seen. That observation became a calling.

After a decade working at the intersection of corporate social responsibility, nonprofit communications, and workforce development at organizations like JetBlue, Edelman, and the NY Jobs CEO Council, Diana built STORIAS to give mission-driven organizations access to the same caliber of strategic communications that Fortune 500 companies take for granted.

The name STORIAS reflects both our craft and our DNA: stories, and Arias. A name that has always been about finding a voice and using it.

"Every organization has a story worth telling. We help the ones doing the most important work tell it the best."

— Diana Arias, Founder

The Team

The people behind the stories

Founder

Diana Arias

Chief Storytelling Officer

Diana Arias is a New Yorker and first-generation immigrant guided by a core belief: authentic storytelling moves leaders and changes systems. A bilingual communications strategist with more than a decade of experience, she advises CEOs and organizations at the intersection of business, social impact, and economic development.

Diana is the founder of STORIAS, where she counsels senior leaders on executive communications, thought leadership, and narrative strategy to elevate influence and drive measurable impact. She draws on deep experience from senior communications roles at the New York Jobs CEO Council and Edelman, where she shaped executive visibility and high-stakes messaging for Fortune 500 CEOs, including Jamie Dimon, Steve Squeri, and Peter Grauer, in support of large-scale workforce and economic mobility initiatives.

Earlier in her career, Diana held communications roles at JetBlue, where she supported CSR and sustainability storytelling and developed award-winning employee engagement and executive messaging strategies across global markets. Known for aligning messaging with mission, she brings deep expertise in public affairs, media relations, and internal communications. She amplifies purpose through strategy and storytelling.

Diana serves on the boards of New York Edge and Honor Your Dreams and was named a CUNY 50 Under 50 honoree in 2025. Fluent in Spanish and conversational in Italian, she brings lived experience and executive rigor to her work, using communications as a tool for inclusion, empowerment, and systemic change.

LinkedIn Email Diana

Co-Founder

Zachary

Chief Technology Officer

As Chief Technology Officer at Storias, Zachary leads the development and maintenance of the company's digital platform, ensuring a seamless and engaging experience for users. He provides analytical expertise to support projects and advises on the effective and ethical use of artificial intelligence, helping integrate emerging technologies to elevate storytelling in a thoughtful and responsible way.

In his full-time day to day role, Zachary leads the People Analytics function at The Farmer's Dog, building data-driven tools and insights to elevate the employee experience and maximize the effectiveness and performance of employees.

Advisor

Elizabeth Tam

Business Development

Elizabeth Tam is an Advisor to Storias, where she provides strategic guidance on business development, partnerships, and financial planning to support the company's sustainable growth. She brings a strong background in fintech, corporate finance, and product strategy, with experience helping organizations scale thoughtfully and build durable business models.

She currently works at American Express, contributing to fintech product strategy and financial initiatives. Elizabeth is also actively involved in nonprofit leadership, having served as a founding member and President Emerita of the New York Edge Young Professionals Council, supporting educational opportunities for students across New York City.

Advisor

Claudette Segura

Multi-Cultural Business Development

Claudette Segura is an Advisor to Storias, where she leads multi-cultural business development with a focus on Spanish-speaking clients and communities. A Mexican-born American fluent in English and Spanish, she holds a Master's degree in Global Affairs from NYU, bringing a globally informed perspective to communications strategy and cross-cultural business development.

Her career spans three countries — building her foundation in business in Mexico, advising the Ministry of Information in Sierra Leone as a graduate consultant, and contributing to economic development in the U.S. She currently serves as a Researcher and Peacebuilding Officer for Latin America at the Global Network of Women Peacebuilders.